Kroger

Within the body of work we do for Kroger, I have the opportunity to be the creative lead on these projects for the internal Merchandising, Price and Promotions, and Item and Assortment teams at Kroger. While their systems are complicated, the goal of the work I do is to simplify the content being presented and create something visually interesting and easy to understand. This work spans into print and presentation design.

If you would like to view more of this work from this client, I would love to explain more in-person what the project ask was, what team it was for, the project plan, and execution. Within these teams, the work can be confusing and while seeing the final product can be awarding, seeing the steps in between is just as important.